Why Mommy Blogs are Hot and How to Break into the Niche
Women have always thirsted for a sense of community. They love to talk, to connect and to bond through each other’s experiences. Today more and more women are finding that community they crave online. According to the BlogHer ad network, 36.2 million women in the United States now actively participate in the blogosphere once a week.
Instead of venting to their husbands or friends, moms and women are blogging to their heart’s content about everything from dirty diapers, bad dates, the environment or that weird bug their kid just ate.
And they’re finding an audience - a very large audience - of devoted readers who feel emotionally connected to each other. They’re leaving comments, interacting with each other’s stories, linking to each other and building virtual communities. Marketers have just started to scratch the surface of this untapped medium.
But in a sea of blogs, where do you start?
Use blog ranking websites like Technorati to find the blogosphere’s most popular blogs. Find lesser known blogs, with authors more receptive to your product review or link requests at sites like AllTop and Blogged.
Once you pinpoint bloggers who would genuinely find an interest in your product or service start with an e-mail. And if the task seems too daunting, these statistics from BlogHer should sway you to believe that tapping into the female blogosphere is well worth every second.
What women would give up in order to keep the blogs they read or write:
- 55% would give up alcohol
- 50% would give up their PDAs
- 42% would give up their i-Pod
- 43% would give up reading the newspaper or magazines
- only 20% would give up chocolate
More and more women prefer blogs over other media:
- 24% of women surveyed watch less television because of blogging
- 25% read fewer magazines because they are blogging
- 22% read fewer newspapers because they’re blogging
Read the Top 5 Reasons Why Mom Blogs are the Blogs to Watch for more reasons on why mommy and women’s blogs are now on every marketer’s radar.
Are Mommy Bloggers Into Music Tech? « .Evolving Music.
Wednesday 21st - Jan 2009 @ 6:12 PM
[...] reviews. “Marketers have just started to scratch the surface of this untapped medium,” according to Fahlgren. This phenomenon appears to be very much on the [...]
Lacie
Monday 30th - Mar 2009 @ 3:58 PM
Thanks for the shout out to us hard working Mom Bloggers. Come on over and check my site out sometime. I’m even in your neck of the woods