A few of the Fahlgren media darlings just returned to Ohio from a trip to Detroit for the 2008 Upfront Week, a time for networks to share sneak peeks of their upcoming programming schedules with advertisers
This year’s crop of pilots was a bit limited due the writer’s strike, but there are some likely hits and sure misses. Stay tuned for sneak peeks at some of those new shows in a future post. In the meantime, here is a recap of this year’s three primary network programming trends:
More Creative Ways to Connect with Consumers
CBS, NBC spent a lot of time discussing multi-platform opportunities. FOX, on the other hand, unveiled a concept dubbed “remote-free TV” available in two high-concept dramas “Fringe” (a J.J. Abrams project for all of you Lost fans) and “Dollhouse” (a Joss Whedon project for you Buffy fans.) This is FOX pledge to reduce the number of national commercials by 50% within these two programs.
Year-Round Scheduling
We are seeing the networks release not one, but two schedules. Traditional fall schedules are married with mid-season updates. We are also seeing more emphasis placed on summer with more original programming. It’s because the networks have realized that people do continue to watch TV during the summer and the summer season is a great testing ground for future programming endeavors.
Less Reality
Reality TV has ruled for the past couple of years. This year we’ll see the continued resurgence of the writer and more, better scripted programs. While there will always be a place for programs like American Idol, Amazing Race and the Biggest Loser, TV viewers still crave their dramas, comedies and mysteries. This season we’re hoping to see a new crop of programs achieve the success of Lost, Grey’s Anatomy and the once must-watch ER.
Most predictions are that the Upfront negotiations with the networks will be flat to slightly down this year. FOX and CBS are generating the greatest buzz….but we’ll have to wait and see. The networks are certainly not immune to the impact that the mortgage crisis and paying $4.00+ for a gallon of gas has on consumers and marketers alike. Time will tell how the economy will impact how and when advertisement investments are made
