I’d like to take this opportunity to introduce you to the writing styles of our Associate Media Director, Chrystie Reep. Chrystie is the backbone of many of our digital media programs in place today. Those of us who get to work with her everyday know how knowledgable, passionate and dedicated she is to the continued evolution of how to really connect with consumers. Enjoy….and look for future posts from her in the future. Great job, Chrystie!!!
A good friend of mine recently bought an iPhone.
Since then I’ve heard him say how much it has “changed his life.” My first thought was….seriously?
I laughed off the comment and attributed it to being stuck with a wireless plan sans uber-cool devices. But the more I thought about it, the more I realized that this was not an exaggeration.
Mobile devices (you know they aren’t just phones anymore) have become the center of most consumers communication universe. PDAs, digital cameras and MP3 players are on their way to becoming obsolete as stand-alone devices. For that…we salute you iPhone!
As marketers, our passion is to ensure that our clients’ messages are reaching the right consumer at the right place and time. Mobile is on the verge of being a true player in terms of achieving a balance of reach and accountability. The speed in which mobile has evolved is nothing short of remarkable. Equally remarkable is the ability people have adopted this technology as part of their own personal media mix.
Check out this presentation demonstrating the impact of mobile as a viable marketing channel.
Curious minds want to know-how has your device changed your life?
Amy Dawson
Monday 2nd - Mar 2009 @ 12:46 PM
While I don’t have an iPhone (but I’d love one), I’ve become thoroughly addicted to having my Motorola Q with me at all times. The ability to look online when I am out and about makes my life so much easier. And, being connected to work makes me much more productive. I can see why people call their Blackberry their “Crackberry.”