Last week we asked you what art director Bill Fioretto brought into work that had crowds gathering around his desk throughout the day.
The answer: Jelly Belly’s Bean Boozled
There are 20 beans in each box. 10 colors and 20 different flavors. 10 of the flavors are awful tasting like skunk spray or ear wax while the other 10 look exactly alike but taste delicious. The visitors to Bill’s desk were reaching down and taking a risk, a huge risk, in choosing from the pairs of identical beans.
The only thing we regret is not taking more pictures.
When we went to buy more of the Jelly Belly Bean Boozled game the store had sold out. Our hats off to Jelly Belly for giving a traditional product an element of interactivity by creating a game. When you engage your consumers at the ground level they’ll be bound to share the fun with others using their own personal communication tools. Take these YouTube videos as an example, there are over 40 of people trying Jelly Belly’s Bean Boozled game. This one is my favorite and it’s had over 6,000 views alone.
In the future we will likely see more and more brands wondering how their product will translate online and socially before it is even created.
