By Jenny Fuerst, Director, Corporate Communications

Addition of veteran communicators broadens expertise

As part of its expanded commitment to meeting the needs of clients interacting with all levels of government, Fahlgren Mortine is increasing its public affairs staff as well as continuing to broaden the scope of its full-service offering.

“The interaction between the public and private sectors is growing more and more complex, and the ability to communicate clearly and effectively has never been greater, ” said Neil Mortine, CEO of Fahlgren, Inc. and president of Fahlgren Mortine. “The additions and changes we are making position us as the leading agency in Ohio in helping public and private organizations work together.”

For more details, please click here for the complete news release. 

photo credit: Manicosity

By John Kirk, Vice President, Creative Director

Fahlgren Wins Regionally

Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing that was removing any reference to the two different types of racing. By focusing on the drivers’ uncanny knowledge of car parts, we were able to tell the story that with over 80 years in the business nobody knows parts, like NAPA.

The campaign features NASCAR driver, Micheal Waltrip and NHRA driver, Ron Capps taking on everyday couples in old-fashioned parlor games. Always featured as guests in the couples’ homes, Michael and Ron win each game with a comedic, tongue-in-cheek ease that leaves the frustrated couples wondering what just happened.

This campaign won Best of Show at the 2009 Columbus ADDYs, and Fahlgren just received news that the campaign, as well as two of it’s individual spots, won Gold ADDYs at the 5th District Regional ADDY Competition. This automatically qualifies them for a chance at a National ADDY Award in June at the American Advertising Federation ADDY show.

Congratulations to ACD/Art Director, Bill Marconi and Copywriter, Steve Chacon. Nice job, guys! Click here to check out the spots.

By Ann Oliver, Account Director

Using Mobile Technology to Reach Moms in New Ways

My daughter was growing bored sitting, once again, waiting for her brother’s baseball practice to wrap up. The usual distractions and games had grown tired, and I was running out of tricks. I checked the time on my Blackberry, noticed the icon for Pandora and had an idea. In less than 90 seconds, my daughter was happily singing along on her very own “Hannah Montana” station I created in the Pandora app. Occupied child, happy mom.

The call for app-based mobile experiences just keeps getting louder. commScore estimates that there are now more than 200,000 mobile apps available across various smartphone platforms, and the numbers keep growing.  That got me wondering, are mobile applications a good way for marketers to reach busy moms?

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