Mobile Broadcasting to Come to Northern Ohio
The fact that people are watching their favorite shows outside their living rooms is not news, but being able to watch live local TV for free at speeds up to 100 mph might be. Television stations are working to debut a new service, mobile broadcasting, in Northern Ohio and across the country that allows users to view live broadcasts from their cell phones, laptops and other portable devices.
With DVRs and sites like Hulu.com, it will be interesting to see if people would rather watch live TV when on-the-go or continue to log-in for already broadcast programs. It will also be interesting to see how advertisers determine how to best use this new broadcasting format. As always we will continue to keep an eye on this new opportunity to determine how consumers are accepting it and how best to leverage it for our clients.
For more information on mobile TV check out this article by The Cleveland Plain Dealer on Cleveland.com.
