Mobile Broadcasting to Come to Northern Ohio
The fact that people are watching their favorite shows outside their living rooms is not news, but being able to watch live local TV for free at speeds up to 100 mph might be. Television stations are working to debut a new service, mobile broadcasting, in Northern Ohio and across the country that allows users to view live broadcasts from their cell phones, laptops and other portable devices.
With DVRs and sites like Hulu.com, it will be interesting to see if people would rather watch live TV when on-the-go or continue to log-in for already broadcast programs. It will also be interesting to see how advertisers determine how to best use this new broadcasting format. As always we will continue to keep an eye on this new opportunity to determine how consumers are accepting it and how best to leverage it for our clients.
For more information on mobile TV check out this article by The Cleveland Plain Dealer on Cleveland.com.







What a difference a year makes
The best way to describe the girls’ and boys’ games is “Witness The Jump From High School to Hall of Fame.” It will also be held at Value City Arena on Wednesday, March 31. The events on the 29th and 31st will be broadcast live on the
That’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market.
“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said Pete McGinty, President, Fahlgren Advertising.
