By Katherine Zuehlke, Account Supervisor

Like what you see. Love how you feel.

That’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market.

Charles Penzone Salons came to us a few months ago with a challenge — drive guests into The Charles Penzone Grand Salons and make the brand high-fashion but attainable. After working closely with the Charles Penzone team, including Mr. Charles Penzone himself, we came up with a plan to target young professionals who were going through changes in their lives: getting married, having babies, and taking their life and career to the next level. These women were focused on beauty and confidence, and we saw them as the perfect audience for the brand.

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By Jenny Fuerst, Director, Corporate Communications

“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said Pete McGinty, President, Fahlgren Advertising.

 ”As a leader in the central Ohio advertising community, we’re reinventing ourselves everyday while staying dedicated to developing unique and insightful campaigns that not only gain recognition from our peers, but most importantly, move the needle for our clients.”

Get more details on the campaign and the other ADDYs we won in the full news release.

By Jenny Fuerst, Director, Corporate Communications

Fahlgren, Edward Howard to Join Public Relations Businesses

Neil Mortine and Kathy Cupper Obert

Alignment Forms Independent Powerhouse:

Largest Firm in Ohio and Top 30 Nationally

The acquisition, which joins the capabilities of Fahlgren Mortine Public Relations and Edward Howard, is expected to close during the first quarter of 2010 although integration and coordinated new business and marketing efforts will begin immediately.

Check out more details of today’s exciting announcement in the news release.

By Kathleen Ramirez, Fahlgren EVP and Corporate Media Director

Online advertising spending still slated to increase in 2009.

The past few days, weeks and months have been filled with news that has been less than uplifting. Discussions surrounding the Credit Crunch, Unemployment Rates and Foreclosures and the Stock Market have quickly made way from the boardroom to the water-cooler.

Consumers will continue to worry about how they are going to fill up their gas tanks, pay their mortgage and keep their job. And until there are clear signs of an economic recovery, business optimism will not improve.
So what’s the bright side?

Leading media forecasters are predicting that 2009 will truly be a Buyer’s Market.

Unit costs should come down without the pressures of the Olympics and Political activity. CPMs will remain flat as audience erosion is expected to continue in traditional broadcast outlets.

Internet ad spending is expected to remain strong. According to ZenithOptmedia, internet ad spending will account for 13.8 percent of all world ad spend in 2010. In the U.S., the current forecast is that Internet ad spending will grow 21 percent this year and 19 percent in 2009. This growth continues to be fueled by the evolution of technology and how people are using it. Our challenge is to try and keep up.

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By Kathleen Ramirez, Fahlgren EVP and Corporate Media Director

A few of the Fahlgren media darlings just returned to Ohio from a trip to Detroit for the 2008 Upfront Week, a time for networks to share sneak peeks of their upcoming programming schedules with advertisers

This year’s crop of pilots was a bit limited due the writer’s strike, but there are some likely hits and sure misses. Stay tuned for sneak peeks at some of those new shows in a future post. In the meantime, here is a recap of this year’s three primary network programming trends:

More Creative Ways to Connect with Consumers

CBS, NBC spent a lot of time discussing multi-platform opportunities. FOX, on the other hand, unveiled a concept dubbed “remote-free TV” available in two high-concept dramas “Fringe” (a J.J. Abrams project for all of you Lost fans) and “Dollhouse” (a Joss Whedon project for you Buffy fans.) This is FOX pledge to reduce the number of national commercials by 50% within these two programs.

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