Fahlgren Wins Regionally
Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing that was removing any reference to the two different types of racing. By focusing on the drivers’ uncanny knowledge of car parts, we were able to tell the story that with over 80 years in the business nobody knows parts, like NAPA.
The campaign features NASCAR driver, Micheal Waltrip and NHRA driver, Ron Capps taking on everyday couples in old-fashioned parlor games. Always featured as guests in the couples’ homes, Michael and Ron win each game with a comedic, tongue-in-cheek ease that leaves the frustrated couples wondering what just happened.
This campaign won Best of Show at the 2009 Columbus ADDYs, and Fahlgren just received news that the campaign, as well as two of it’s individual spots, won Gold ADDYs at the 5th District Regional ADDY Competition. This automatically qualifies them for a chance at a National ADDY Award in June at the American Advertising Federation ADDY show.
Congratulations to ACD/Art Director, Bill Marconi and Copywriter, Steve Chacon. Nice job, guys! Click here to check out the spots.
“It’s no secret that the online world is growing, and our clients are asking for more and more digital work from us every day. It’s an integrated part of virtually every campaign we create,” said Neil Mortine, Fahlgren, Inc. president and CEO. “We are thrilled to be able to double our capacity in this area. GRIP is a natural fit as they complement our team, and we already have a great working relationship. We’ve been sharing clients and projects with them for more than two years. We’re impressed with their offering and client service and delighted to welcome them to the Fahlgren family.”
“Our business model is very client-centric,” said Scott Sanders, founder and president of GRIP and the new leader of Fahlgren Digital. “When I founded GRIP in 2002, I set out to develop a digital agency that was committed to helping its clients reach their business objectives, not just build great Web sites. Technology is only a tool, one part of the equation. It’s our goal to offer more than just great online creative and coding; we provide solutions to meet business objectives. Joining forces with Fahlgren, which shares the same client-centric business model, we can now offer our clients the full support of a leading, independent full-service agency.”
What a difference a year makes
The best way to describe the girls’ and boys’ games is “Witness The Jump From High School to Hall of Fame.” It will also be held at Value City Arena on Wednesday, March 31. The events on the 29th and 31st will be broadcast live on the 
That’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market.
“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said Pete McGinty, President, Fahlgren Advertising.