By Katherine Zuehlke, Account Supervisor

Like what you see. Love how you feel.

That’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market.

Charles Penzone Salons came to us a few months ago with a challenge — drive guests into The Charles Penzone Grand Salons and make the brand high-fashion but attainable. After working closely with the Charles Penzone team, including Mr. Charles Penzone himself, we came up with a plan to target young professionals who were going through changes in their lives: getting married, having babies, and taking their life and career to the next level. These women were focused on beauty and confidence, and we saw them as the perfect audience for the brand.

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By Jenny Fuerst, Director, Corporate Communications

“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said Pete McGinty, President, Fahlgren Advertising.

 ”As a leader in the central Ohio advertising community, we’re reinventing ourselves everyday while staying dedicated to developing unique and insightful campaigns that not only gain recognition from our peers, but most importantly, move the needle for our clients.”

Get more details on the campaign and the other ADDYs we won in the full news release.

By Jenny Fuerst, Director, Corporate Communications

Fahlgren, Edward Howard to Join Public Relations Businesses

Neil Mortine and Kathy Cupper Obert

Alignment Forms Independent Powerhouse:

Largest Firm in Ohio and Top 30 Nationally

The acquisition, which joins the capabilities of Fahlgren Mortine Public Relations and Edward Howard, is expected to close during the first quarter of 2010 although integration and coordinated new business and marketing efforts will begin immediately.

Check out more details of today’s exciting announcement in the news release.

By Katherine Zuehlke, Account Supervisor

When I was in elementary school, my daily lunch included four things: a turkey sandwich, fruit snack, juice box and a JELL-O Pudding Snack (preferably chocolate). JELL-O was such a staple in my childhood but during my 20’s, I didn’t buy JELL-O products as often. Not because I didn’t still enjoy them but because I wanted to try new and exciting flavors of desserts.

Capitalizing on Nostalgia

Marketers at JELL-O realized that they could capitalize on the nostalgia of gelatin and pudding, combined with the health and nutrition appeal of the products by marketing them to adults. JELL-O is now promoting their new 70-calorie Rice Pudding in three mature flavors: crème brulee, cinnamon and original.

Their quick and easy desserts with sophisticated tastes are targeted to adults who want a guilt-free treat in less than two minutes.

Companies have been adding new products to their brands for years, but when JELL-O added their new Rice Pudding, they not only added a new product they also added a whole new audience.

Introducing New Products and Programs

When considering new products there are four areas of criteria that one should evaluate to make sure the new product fits with their core brand.

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By Alaina Sheer,

Why Mommy Blogs are Hot and How to Break into the Niche

Women have always thirsted for a sense of community. They love to talk, to connect and to bond through each other’s experiences. Today more and more women are finding that community they crave online. According to the BlogHer ad network, 36.2 million women in the United States now actively participate in the blogosphere once a week.

Instead of venting to their husbands or friends, moms and women are blogging to their heart’s content about everything from dirty diapers, bad dates, the environment or that weird bug their kid just ate.

And they’re finding an audience - a very large audience - of devoted readers who feel emotionally connected to each other. They’re leaving comments, interacting with each other’s stories, linking to each other and building virtual communities. Marketers have just started to scratch the surface of this untapped medium.

But in a sea of blogs, where do you start?

Use blog ranking websites like Technorati to find the blogosphere’s most popular blogs. Find lesser known blogs, with authors more receptive to your product review or link requests at sites like AllTop and Blogged.

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