Five tips for keeping up with mobile travel technology
As a leader in Fahlgren’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again.
The article gives a long list of examples of how today’s travelers are using smart phones, and provides more evidence that the travel industry is leading the way with some of the most innovative applications. As marketers, it’s easy to feel overwhelmed by new technologies.
So do you need a mobile Web site? Should you create an app? The answer is almost always “it depends,” and it would take much more than a blog post to explain how to evaluate your specific needs. In today’s world, it’s easy to get “caught up in keeping up,” meaning that there’s a huge temptation to jump into new trends because everyone else is doing it. I would contend that the most important thing you can do is relax and take a step back.
If you’re in the beginning stages of creating your mobile strategy, here’s a list of five basic things you can do to ensure your strategy is on target before you take a costly leap into mobile marketing.
