From a quiet tire maker to a global marketer

For decades, Cooper Tire & Rubber Company, based in Findlay, Ohio, had been seen mostly as a domestic broadline-focused tire manufacturer. Today, Cooper is a global manufacturer and marketer of highly engineered tires and is working hard to become one of the leading replacement tire brands in the world. That’s a long trip on a rough road for any tire brand. And especially daunting for one that starts with intense global competition, a growing list of off-shore brand competitors, changing consumer needs, and a long reputation in the retail trade as a low-cost provider.

The Cooper case is an example of a client’s organizational commitment to change, grow and improve and our agency’s ability to think, lead and collaborate at the highest level. Developing multi-tiered advertising and public relations strategies that change perceptions, build brand image, further enhance corporate reputation, grow consumer awareness, and help drive sales, Fahlgren is a proud partner in this remarkable brand transformation.