In this category, you have to be good at everything

With a business philosophy rooted in great people, great selection and great customer service — always providing customers with a little bit more — Kroger has grown to become one of the nation’s largest retail grocery chains. The highly competitive marketplace requires constant vigilance and innovation to improve productivity and reduce costs. At the same time, Kroger recognizes the importance of investing in the communities where its customers and associates live, work and play. Building strong local ties builds brand loyalty with customers. Food banks, schools, health and public service organizations have all benefited from Kroger’s generosity.

Serving the diverse marketing needs of such a dynamic and responsive company requires a dedicated Fahlgren team that is able to lead (and at times simply keep up) with all the initiatives under way. From new store openings, advertising, crisis and issues management and associate recognition programs to signage and circulars, Fahlgren is an integral part of the Kroger Great Lakes Division’s marketing team.