Investing in Relationships

RockBridge Capital is an investment firm solely focused on making strategic, high-quality investments in the hotel industry. Rockbridge has a very selective investment process, choosing only partners who are as strong in the short term as they are in the long run. Because for them, it’s not the number of deals made that really matters. What’s most important is finding and cultivating the right relationships.

This attention to quality over quantity led RockBridge to engage our design studio, Fahlgren Machine, in the design of its two annual reports. Machine translated the RockBridge business philosophy into a visual and verbal strategy that set the framework for all of their future communications, and in the process won the trust of RockBridge to put the best face and voice to their brand.

From its one project inception, the relationship with RockBridge has grown into one of Machine’s strongest with an ongoing program that now includes advertising, brand identity, web site development and a collateral system.