It takes one hell of a plan to get 3,000+ partners to work together.

VISIT FLORIDA, Inc. is the public-private partnership representing the Florida travel and tourism brand. Our clients for VISIT FLORIDA include the over 3,000 member-partners located throughout the state, as well as the Governor, the paid professional staff and his appointed board members. We build annual and special-circumstance cooperative communications menus for partner participation in state, in drive and in fly markets, domestically and abroad.

Aggressive and highly subscribed cooperative marketing programs have been credited with returning visitation totals, airline load-levels, rental car reservation rates, average day-rates for hotels to pre-9/11 levels. As tourism is Florida’s largest tax driver, it is critical to the fiscal health and well-being of the state - and it is our responsibility to conceive and implement these cooperative programs and the work that brings them to life.