Fahlgren Live, our experiential and special event group, takes what customers have seen and heard — makes it real and lets them interact with the brand in person. By taking the living, breathing brand into the customer’s world where they live and play‚ we allow them to become part of the brand story for a while. It’s the difference between knowing you and just hearing about you.

People adopt brands that fit into their lives. How easy can we make that for them?

Fahlgren launched a second mobile tour for NAPA in April, 2006, this time showcasing a customized truck designed by Chip Foose, a nationally renowned designer and builder of street rods, customs, studio vehicles and show cars for films. Foose built the NAPA truck for the popular Discovery Channel program, Overhaulin’.

Supporting Cooper Tires and their commitment to racing and motorsports, Fahlgren developed and launched a Mobile Tour experience. The tour consists of a 36-foot trailer that mechanically expands into a fully enclosed stage that features racing simulators, tire-matching computers and product displays. Fahlgren manages the tour and its full-time staff, activating the brand at racing events across the country with on-site events.

Fahlgren helped National City Corporation leverage its relationship with former Ohio State University quarterback and ESPN analyst Kirk Herbstreit as its first Central Ohio spokesman. As part of its “Livin’ Like Herbstreit” promotion, Fahlgren street teams distributed Herbstreit “heads” and National City Bank information at Ohio State University football games. More than 40,000 “heads” were distributed in a single day the weekend of highly anticipated Ohio State/Texas college and high school football games.

Ohio Tourism partnered with players from the Ohio Historical Society’s Vintage Baseball Team, The Muffins, to create a booth for the promotion that accurately reflected vintage baseball. Muffins staffed the booth and greeted fans in full vintage costume. Visitors to the booth were given newly created baseball brochures that highlight Ohio’s baseball destinations and Polaroid pictures of themselves posing in life-size cutouts of vintage players.