A few of the Fahlgren media darlings just returned to Ohio from a trip to Detroit for the 2008 Upfront Week, a time for networks to share sneak peeks of their upcoming programming schedules with advertisers
This year’s crop of pilots was a bit limited due the writer’s strike, but there are some likely hits and sure misses. Stay tuned for sneak peeks at some of those new shows in a future post. In the meantime, here is a recap of this year’s three primary network programming trends:
More Creative Ways to Connect with Consumers
CBS, NBC spent a lot of time discussing multi-platform opportunities. FOX, on the other hand, unveiled a concept dubbed “remote-free TV” available in two high-concept dramas “Fringe” (a J.J. Abrams project for all of you Lost fans) and “Dollhouse” (a Joss Whedon project for you Buffy fans.) This is FOX pledge to reduce the number of national commercials by 50% within these two programs.
