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Movin’ On Up

By Jenny Fuerst, Director, Corporate Communications

For those who like lists.prweek-and-adweek

In case you missed it, you might want to check out the April 13 issue of ADWEEK and April 27 issue of PRWeek, both include their annual agency rankings. Fahlgren Advertising moved up the ranks from 99 to 91, while Fahlgren Mortine Public Relations jumped 10 spots from 80 to 70. Both lists are based on revenue.

Outfront of the 2008 Upfront

By Kathleen Ramirez, Fahlgren EVP and Corporate Media Director

A few of the Fahlgren media darlings just returned to Ohio from a trip to Detroit for the 2008 Upfront Week, a time for networks to share sneak peeks of their upcoming programming schedules with advertisers

This year’s crop of pilots was a bit limited due the writer’s strike, but there are some likely hits and sure misses. Stay tuned for sneak peeks at some of those new shows in a future post. In the meantime, here is a recap of this year’s three primary network programming trends:

More Creative Ways to Connect with Consumers

CBS, NBC spent a lot of time discussing multi-platform opportunities. FOX, on the other hand, unveiled a concept dubbed “remote-free TV” available in two high-concept dramas “Fringe” (a J.J. Abrams project for all of you Lost fans) and “Dollhouse” (a Joss Whedon project for you Buffy fans.) This is FOX pledge to reduce the number of national commercials by 50% within these two programs.

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