In case you missed it, you might want to check out the April 13 issue of ADWEEK and April 27 issue of PRWeek, both include their annual agency rankings. Fahlgren Advertising moved up the ranks from 99 to 91, while Fahlgren Mortine Public Relations jumped 10 spots from 80 to 70. Both lists are based on revenue.
After winning a Gold ADDY® at the district level, Fahlgren Machine’s “So Many Choices” McDonald’s Miami billboard is now a National ADDY® Awards Finalist.
The eye-catching billboard features giant pins marking the spots on a map where viewers can find a local McDonald’s. The edges of the map lift up in places so it looks like the pins are actually holding the map on the board. On the second billboard pictures of McDonald’s breakfast items are “taped” on the board, allowing them to slightly move in the wind.
Brilliant. Congratulations Machine!
I earned my new nickname by walking around like Chicken Little shouting, “Blogs, Blogs, Blogs! The blogs are falling!” It was because I had started experiencing - first hand, with my personal blog - the infinite power of blogs and the opportunity they offer to every business, large and small.
1. Search Engine Optimization. Search engine spiders are smart. Google engineers are smarter. They rank your website based on popularity (incoming links and hits) and relevancy (keywords and tags). They’re also very busy. If you haven’t updated your site in six months, the spiders take a break. Why bother coming back to scan your site if there aren’t any changes? Blogs can be updated daily with keyword rich content, and when they are - guess what? Blog hosting services like WordPress actually tell the spiders to come check out your new content. These are called pings.
2. Brand interaction. In all advertising, marketing and public relations efforts there is one universal goal - to make a positive, lasting impression on the consumer that leads them to action. Blogs, by their very nature, beg for interaction. There are reasons why GM, Coke and Dell have all been investing in blogs for years. They have all discovered that a blog is the perfect compliment to their other marketing efforts.
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