Online advertising spending still slated to increase in 2009.
The past few days, weeks and months have been filled with news that has been less than uplifting. Discussions surrounding the Credit Crunch, Unemployment Rates and Foreclosures and the Stock Market have quickly made way from the boardroom to the water-cooler.
Consumers will continue to worry about how they are going to fill up their gas tanks, pay their mortgage and keep their job. And until there are clear signs of an economic recovery, business optimism will not improve.
So what’s the bright side?
Leading media forecasters are predicting that 2009 will truly be a Buyer’s Market.
Unit costs should come down without the pressures of the Olympics and Political activity. CPMs will remain flat as audience erosion is expected to continue in traditional broadcast outlets.
Internet ad spending is expected to remain strong. According to ZenithOptmedia, internet ad spending will account for 13.8 percent of all world ad spend in 2010. In the U.S., the current forecast is that Internet ad spending will grow 21 percent this year and 19 percent in 2009. This growth continues to be fueled by the evolution of technology and how people are using it. Our challenge is to try and keep up.
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