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There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology.
Our view is that technology has morphed from an additional vehicle to a great enabler and equalizer. We know Americans are more and more adept at multi-tasking. A recent Experian Simmons report revealed that approximately 90% of us watch TV in a typical day and upwards of 70% use some other media while doing so. Surfing the web, using cell phones and emailing were cited as activities most often done while watching TV.
What does a traditional landscape really mean to today’s overly connected and overscheduled consumer anyway?
Ask a different person….you’ll get a different answer.
So here’s the point of the title of this article….it’s not necessarily the technology or explosion of choices people have today. It’s understanding where it all fits in the hearts and minds of consumers.
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